1. who is responsible and who can I contact?
HQH is responsible for the processing of your personal data as described below. You can contact the following office regarding all data protection inquiries:
HQ Holding GmbH & Co. KG
Harald Quandt Haus
Am Pilgerrain 17
61352 Bad Homburg v. d. Höhe
You can reach our company data protection officer at:
Data Screen Consult
Gesellschaft für Unternehmensberatung mbH
61348 Bad Homburg v.d.H.
Phone: 06172 / 684 3291
Fax: 03212 / 1379159
2. what data do we process and where do they come from?
We collect and process various personal data from you depending on the specific processing situations. Below you will find a list of the data related to the respective processing situation.
2.1 What data do we process when you visit our website?
Insofar as you use the Internet offers provided by HQH on the websites https://hqholding.com/, we process from you, among other things:
Data about the use of the Internet pages provided (e.g. IP address, browser used, time of access, content accessed, duration of use), as well as other technical data comparable to the data listed.
2.2 What data do we process when you contact us?
When you contact HQH, we regularly process only the personal data from you that is necessary for contacting us, in particular:
- Personal data (first and last name),
- Contact data (postal address, telephone number, e-mail address).
3. for what purposes do we process your data and on what legal basis?
We process your personal data exclusively in accordance with and on the basis of the applicable provisions of the General Data Protection Regulation ("GDPR") and the Federal Data Protection Act ("BDSG"). In the context of certain situations, we also process your personal data to fulfill legal obligations or on the basis of your express consent.
3.1 Based on your consent
Insofar as you have separately granted us consent for the processing of your personal data, we will process your personal data within the scope of and on the basis of this consent. Consents may relate, for example, to the transfer of data to partner companies or the evaluation of your data for targeted advertising measures.
Consent is always voluntary. Refusal of consent or revocation of the same will not have any negative consequences for you.
3.2 Due to legitimate interests
Any processing of your personal data will furthermore be carried out to protect our legitimate interests, unless your interests or fundamental rights and freedoms, which require the protection of your personal data, override these interests.
Subject to a weighing decision to be made in each individual case, we regularly assume that our legitimate interests are outweighed within the scope of the following processing situations, which are not listed exhaustively:
- Existing Customer Care;
- Information about HQH products by e-mail, provided you have not objected to being contacted in this way or have not revoked any consent you have given;
- Analysis about the use of our web pages;
- Ensuring IT security;
- Prevention and detection of crime;
- Cooperation with state authorities;
- Measures to ensure the right of domicile.
4. with whom do we share your data?
In addition, we transmit your personal data to those bodies for which you have given us express and voluntary consent. In the context of the provision of third-party services on our website, personal data may in some cases be forwarded to third parties. You can find more information on this under section 5.
5. what kind of cookies and tracking technologies do we use?
You can limit the use of tracking technology by changing your browser settings. You can determine which access you grant us to your devices as well as whether and for how long cookies can be stored on your device. Furthermore, you can delete cookies that have already been stored at any time. Please note that the functionality of our websites may be impaired if you deactivate all cookies.
5.1 What are cookies?
A cookie is a small file that is transferred from the host server of the website during the use of a website and stored on the user's device (desktop computer, laptop, tablet, smartphone, other internet-enabled devices) by the browser used. Cookies are used to store information about the user and to retrieve it when the website is accessed again.
5.2 What are cookies used for?
Cookies help us understand how our websites are used, analyze trends, administer the website, track a user's steps on our website, collect demographic information about our user base as a whole, let you navigate efficiently between pages, remember your preferences and settings on our websites, and basically improve your browsing experience in the process. Cookies also help ensure that you are shown advertisements that match your interests and are relevant to you.
We process the data collected through tracking technologies to (i) remember information so that you do not have to re-enter it during your visit or revisit, (ii) provide you with personalized content, including advertising, (iii) recognize you across multiple devices, (iv) monitor the functionality and performance of our websites; (v) collect aggregate metrics regarding total number of visitors, total traffic, usage and demographic patterns on our websites; (vi) diagnose and correct technical problems; and (vii) otherwise plan and improve our website.
5.3 What types of cookies are used on our websites?
The cookies used on our websites can usually be classified into one of the following categories: Mandatory Cookies, Analysis Cookies, Functional Cookies, Advertising Cookies or Social Network Cookies.
5.3.1 Mandatory cookies
These cookies are essential for the functioning of our internet pages and enable you to navigate our internet pages and use their functions. Without these cookies, certain services that are necessary for the full use of our website cannot be provided.
5.3.2 Analysis cookies
With the help of these cookies, we collect information about how users use our websites, e.g. which pages are accessed and read most frequently, or how users get from one link to the next. All information collected by these types of cookies does not relate to an individual user, but is combined and processed with the information of other users in aggregated form. The cookies provide us with analytical data on how our websites work and how we can improve them.
5.3.4 Advertising cookies
These cookies are used to show you targeted advertising. These cookies are also used to limit the number of advertisements and to measure the effectiveness of a particular advertising campaign.
Such cookies can also store information about other websites you have already visited and keep this data ready for retrieval by other organizations, e.g. advertising partners. This allows you to receive advertisements and ads about our offers and services on other websites after your visit to our website.
5.3.5 Social network cookies
To facilitate the exchange of content on the Internet, some of our web pages may contain small software applications from third-party providers, e.g. Facebook, Twitter, LinkedIn or Google+, for the exchange of data. In this case, the cookies are not stored by us, but by the third-party provider on your device. We cannot control these cookies. For more information, you should therefore visit the websites of the third-party providers.
5.4 How long are cookies stored on my devices?
The storage period depends largely on whether the cookie is "persistent" or "session-related". Session-related cookies are deleted after you leave the web pages that set the cookie. Persistent cookies remain on your device, even after you stop browsing, until they are deleted or until they expire.
5.5 Third-party cookies
Some of the cookies stored on your device come from us. Other cookies are stored on your device when you visit our websites by third-party providers that we have previously integrated on our websites. These third-party providers provide us with a specific function or service in connection with our websites. While we can control the selection of third-party providers, we have no control over the third-party provider's use of the cookie. Some third party providers may use advertising cookies.
As part of the provision of our website, cookies from the third-party providers Google and Facebook are used. The use of the individual third-party providers is explained below.
5.5.1 Use of "Google Tag Manager
Our website uses the Google Tag Manager service, a service for integrating online advertising tools from Google Inc. (1600 Amphitheatre Parkway Mountain View, California 94043, USA) (hereinafter "Google") is used. The service does not store a cookie on your system or otherwise collect personal data in any form. However, it can be used to integrate further services from Google, as well as all tracking and advertising tools.
5.5.2 Use of "Google Analytics
Our website uses Google Analytics, a web analysis service from Google, which allows us to analyze the use of our website, which is also our legitimate interest. Google Analytics is used in the Universal Analytics version. This enables the cross-device collection of data from multiple devices, sessions and interactions and the linking to a user.
To use Google Analytics, a cookie is stored on the device with which you visit our internet pages. The cookie is a text file that contains data about your use of our website and is transmitted to a Google server. The data is stored and processed on Google's servers. Google will use the transmitted information to analyze and evaluate it on our behalf and at our instruction in relation to your use of our internet pages and to provide us with this information in the form of reports and activity displays.
The data processed by us within the framework of Google Analytics will be deleted automatically after 50 months. You can object to the processing of your data within the framework of "Google Analytics" at any time with effect for the future by calling up the following link https://tools.google.com/dlpage/gaoptout?hl=de and following the instructions contained therein.
5.5.3 Use of Facebook retargeting technology
On our websites, we use the retargeting technology "Facebook Custom Audience" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or if you are a
resident of the European
Union, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter "Facebook"). "Facebook Custom Audience" helps us to display suitable advertising and content to you, which is also our legitimate interest.
The technology is implemented in the variant of the integration of a pixel on our website that is not visible to the user (pixel procedure) and enables us to recognize you after your visit to our website when you use your Facebook account and to display advertisements and content offers customized for you, so-called "Facebook Ads". In the context of the use of "Facebook Custom Audience", we collect information about your usage behavior (e.g., which of our websites you have visited), technical data about the device you are using and, if applicable, data about your Facebook user account.
You can object to the processing of your data within the framework of "Facebook Custom Audience" at any time with effect for the future by calling up the following link https://www.facebook.com/settings/?tab=ads and following the instructions contained therein.
5.6 Can mobile devices determine my location?
If you use our websites with a mobile device with location tracking enabled, we may collect information about your current location, geo-coordinates and geo-targeting data, as well as the type of mobile device. However, most mobile devices offer the option to disable location targeting in the settings. HQH does not use this service.
5.7 Right of objection
You have a right to object to the processing of data processed under this section 5. You can prevent the processing of this data by changing the settings of your browser. You may then only be able to use the Internet pages provided by us to a limited extent.
6. what kind of cookies and tracking technologies do we use?
You can limit the use of tracking technology by changing your browser settings. You can determine which access you grant us to your devices as well as whether and for how long cookies can be stored on your device. Furthermore, you can delete cookies that have already been stored at any time. Please note that the functionality of our websites may be impaired if you deactivate all cookies
6. how long we store your personal data
We process and store your personal data only for as long as is necessary for our processing purposes.
6.1 Storage period in the context of the use of our online offers
We will delete your personal data, which was collected and stored in the context of the use and provision of our online offers, upon request at any time and independently at the earliest within a few days (regularly seven days), at the latest after the expiry of legal retention obligations.
7. your rights
Below is a summary of your rights regarding the processing of your personal data by us:
7.1 Rights of access, erasure, rectification, restriction of processing and data portability
According to Art. 15 of the GDPR, you have a right of access, according to which you can request confirmation as to whether we are processing your personal data. If this is the case, you have the right to request comprehensive information about this personal data from us.
According to Art. 16 DSGVO, you can demand that incorrect data concerning you be corrected without delay.
Pursuant to Art. 17 DSGVO, you have the right to request the erasure of your personal data if they are either (i) no longer necessary for the purposes for which they were collected, (ii) you have withdrawn your consent to the processing, (iii) you have objected to the processing pursuant to Art. 21 para. 1 DSGVO and there are no overriding legitimate grounds for continued processing, (iv) your personal data have been processed unlawfully, (v) erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which HQH is subject, or (vi) the personal data have been collected in relation to information society services offered in accordance with Article 8(1) DSGVO.
According to Art. 18 DSGVO, you have the right to request the restriction of processing under the following conditions. Such a right exists if you either (i) dispute the accuracy of your personal data, (ii) the processing is unlawful and you object to the erasure of the personal data and instead request the restriction of its use, (iii) the data is no longer necessary for the purposes of processing but you need it for the establishment, exercise or defense of legal claims, or (iv) you have objected to the processing pursuant to Article 21(1) of the GDPR, as long as it has not yet been determined whether we have legitimate grounds for the processing that override yours.
According to Art. 19 DSGVO, you have the right to request information about the recipients of data who have been notified of a correction, deletion of your personal data or a restriction of processing.
According to Art. 20 DSGVO, you have the right to receive the personal data concerning you from us in a structured, common and machine-readable format and to transfer this data to another controller.
Insofar as the processing or transmission of your personal data is based on a consent declared by you, you can revoke the consent at any time with effect for the future.
You also have the right to lodge a complaint with the Hessian Data Protection Commissioner, Postfach 3163, 65021 Wiesbaden, against the processing of your data or a decision taken by HQH with regard to one of the rights you have exercised.
For the assertion of your rights listed under para. 8.1, you can informally contact us by mail or e-mail to the contact options listed under para. 1, you may contact us informally by mail or e-mail.
7.3 Right of objection according to Art. 21 DSGVO
7.3.1. objection on the grounds of your particular situation
Pursuant to Art. 21 (1) DSGVO, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data where such processing is carried out for the purposes of our legitimate interests, including profiling based thereon (e.g. for credit assessment). No further processing of your personal data will then take place unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
7.3.2 Objection to direct advertising
According to Art. 21 (2) DSGVO, you have the right to object at any time to the use of your personal data for the purpose of direct marketing. This also applies to profiling, insofar as it is associated with such direct marketing. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.
7.3.3 Contact possibility
You can declare your objection informally by mail or e-mail, addressed to:
HQ Holding GmbH & Co. KGHarald
Bad Homburg v. d. HöheE-Mail
8. no obligation to provide personal data
In principle, you only need to provide us with the personal data that is required for our business relationship or that we are legally obligated to collect (e.g. mandatory information about you to establish your identity in accordance with the general due diligence requirements of §§ 10 ff. Money Laundering Act).
Since we are unable to provide our services or to provide them lawfully without the provision of the data required for the performance of the business relationship or the data that is required to be collected by law, we regularly refuse to enter into a contractual relationship in this case or reserve the right to terminate even the contractual relationship already in progress if we are no longer able to provide the services under the contract.
9. automated decision making and profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, where the decision is not necessary for the conclusion or performance of a contract, is not required by mandatory legal provisions or is not based on your explicit consent.
HQH does not use any methods of automated decision-making including profiling in the sense of Art. 22 DSGVO, unless we have explicitly informed you about this.
Last updated 25.05.2021.